Mythical Games is experiencing significant growth, with its MYTH token doubling in value following the announcement of FIFA Rivals, a mobile football game set to launch in mid-2025. This game, developed in partnership with FIFA, aims to attract mainstream gamers by offering engaging gameplay without requiring prior blockchain knowledge. As the company builds on its success with NFL Rivals, the focus remains on creating a seamless gaming experience that emphasizes player ownership and participation in the evolving GameFi landscape.